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Introducing the HERO-ERA Wristwatch

HERO – Endurance Rally Association are delighted to present a luxurious, hand-made Swiss wristwatch, engineered and constructed with precision by famed Horologists Alatron, official supplier of the most prestigious brands of the watch industry based in La Chaux de Fonds (awarded UNESCO World Heritage status for their exceptional universal value), the heart of Watch Valley.

Introducing the HERO-ERA Wristwatch

HERO-ERA Wristwatch

Soprod C125 GMT, Swiss automatic winding movement GMT hands rotation in 24 hours, Hour minute and second 12 H, 60 minutes and 60 seconds rotation.To find out when the watch will be on sale, and to have the opportunity to become an owner of one of the first 200, limited edition, numbered and inscribed versions. £100 of each sale of these first editions will be donated to charity, distributed through HERO2HELP


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The Perfect Instrument For Those Obsessed With Time

The HERO-ERA wristwatch represents the perfect instrument for those obsessed with time, as all rally competitors are. The stylish and sturdy case, crafted from the highest grade stainless-steel incorporates a unique circle within a square design. The quadrangular, strikingly bevelled main case is crowned with a two-tone aluminium top bezel, representing the transitions between night and day across 24 hours. Within the solid case lies the Soprod C125 GMT movement (two time zones), that is, naturally, automatic in the greatest tradition of Swiss timepieces.

The face of the watch is an elegant and classic design, delivering vital information that is unobscured by the fuss and clutter that spoils many a timepiece. With its brass hands, traditionally placed date dial and Super LumiNova indicators, the wrist-watch can be read easily, day and night. There is also the useful addition of the red arrow hand that denotes Greenwich Mean Time, allowing the wearer to keep pace with home, wherever one might find oneself in the world, a perfect addition for the time-zone crossing, adventure traveller.  With all of this housed under the exquisite Sapphire crystal, that is resistant to all but the hardest diamond cutters, perfect clarity is ensured and the watch can be worn with confidence; only the finest materials for a fine timepiece.

Whilst the face is the perfect combination of form and function, the rear of the wrist-watch presents a window into the exquisite workings of the watch’s mechanism, with a view into the fine Soprod movement. It completes a refined time-piece, a mechanical piece of precision engineering designed with the historic motorist in mind.

It would be a welcome addition to any discerning collectors’ compendium, as well as being a wonderfully functional piece that can be worn day in and day out, a perfect companion for the daring adventurer. It’s ability as a useable adventurer’s watch is reinforced by the addition of a leather travelling pouch, that will not only keep this time-piece protected, but provides a second pocket to store one’s evening watch. Surely the perfect companion for the daytime explorer and night time bon vivant?



44mm, in 316 L stainless steel, with polished and satin finish, with black PVD treatment (grade AA) for the black version


Soprod C125 GMT, Self-winding mechanical movement with bidirectional rotor system. Quick GMT and date setting

Power reserve

42 hours if fully wound

Water Resistant

50 meters, 164 feet


24 hours Aluminium GMT bezel with two tones night and day

Top Crystal

Sapphire with anti-reflection treatment

Back Case

See through mineral glass back


Structured dial with SLN markers and date 3 o'clock


4 hands Brass with SLN, on red or green arrow hand for the GMT

Strap and Buckle

Choice of genuine black and brown leather crocodile style and with holes, racing type. Unique design pin buckle in Stainless Steel 316L


Travelling leather pouch


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HERO – Endurance Rally Association are delighted to invite you to register your interest in this impeccable time-piece, and to be further invited to purchase one of the 200, strictly limited first edition of the watch that will be number stamped and inscribed. It will be delivered with a personalised numbered certificate in a special bag. £100 of each sale of these first editions will be donated to charity, distributed through HERO’s HERO2HELP scheme. The scheme has so far donated just over £13,000 for charities fighting the fallout of the Covid-19 outbreak, and as a personal thank you, all that support the schemes work through the purchase one of these watches will be awarded a certificate as an Ambassador of the HERO2HELP scheme.

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